South Asia School of Business offers "Advanced Certificate in Strategic Sales Management (ACSSM)"

 

Program Overview

The Advanced Certificate in Strategic Sales Management (ACSSM) is a 3-month specialized program designed to provide professionals with advanced knowledge and skills in the areas of sales and marketing. Through a blend of theoretical concepts and practical applications, the program aims to equip students with a comprehensive understanding of how to manage, optimize, and strategize sales functions within a business. With an emphasis on key areas like Sales Analytics, Customer Relationship Management, and Negotiation Techniques, graduates will be well-prepared to lead sales teams and drive business growth.

Program Objectives

  • To provide students with advanced sales management skills and techniques to enhance organizational performance.
  • To develop strategic thinking and decision-making abilities related to sales, marketing, and customer relationship management.
  • To equip professionals with practical knowledge in using sales analytics for performance evaluation and decision-making.
  • To offer insights into modern-day salesmanship, customer engagement, and negotiation tactics.
  • To prepare students for leadership roles within the sales departments of organizations across diverse sectors.

Learning Outcomes

Upon completion of the Advanced Certificate in Strategic Sales Management (ACSSM), students will be able to:

  • Understand and apply key concepts of marketing and sales management in real- world scenarios.
  • Analyze sales data and reports to make informed strategic decisions.
  • Develop and manage effective sales teams, focusing on performance and productivity.
  • Master negotiation and persuasion techniques to close deals successfully.
  • Build and sustain long-term customer relationships through effective Customer Relationship Management (CRM) practices.
  • Integrate supply chain strategies with sales functions to enhance overall business performance.

 

Summary of Advanced Certificate in Strategic Sales Management

Program Name

Advanced Certificate in Strategic Sales Management

Duration

Three- Month

Total Hours

54

Total Tuition Fees

BDT 20,000

Total Courses

06

Mode of Instruction

Hybrid (Friday)


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