The South Asia School of Business, University of South Asia organized the Freshers' Reception & Farewell Program-2024 for the BBA students on July 8, 2024 at the Professor Dr. M. A. Matin Auditorium in Amin Bazar, Savar, Dhaka-1348. The event was graced by a distinguished lineup of guests, including Chief Guest Prof. Dr. M. A. Wadud Mondal, Vice Chancellor, University of South Asia, and Guest of Honor Mr. Md. Zakir Khan SHRM-CP, Assistant General Manager, Human Resources Department, Incepta Pharmaceuticals Ltd. Special Guests included Mr. Mohammad Kamruzzaman, Registrar, University of South Asia; Professor Irshad Ahmed Shaheen, Dean, School of Arts and Culture; and Mr. Johurul Islam Jewel, Head of HR and Deputy Registrar, University of South Asia, Mr. Sourov Roy, Senior Executive, HR, Incepta Pharmaceuticals Ltd. The event was chaired by Associate Professor Mohammad Abdullah Al Mamun, Dean, South Asia School of Business, University of South Asia. A series of engaging activities such as gaming sessions for faculty and students, fun time, and cultural performances, which made it a memorable occasion for all participants.

Other notable attendees included Mr. Md. Karimul Alam, Assistant Professor & Head, Department of Business Administration, Mr. Jayanta Fakir, Assistant Professor & Coordinator of MBA, Department of Business Administration, Ms. Rawkatun Nur, Assistant Professor & Head of Communication, Department of Business Administration, Ms. Rumpa Mittro, Lecturer and Co-ordinator of BBA, Department of Business Administration, University of South Asia.