Rawkatun Nur

Employee ID: 0041801

Designation: Assistant Professor & Head of Communication

Department: Department of Business Administration

School: South Asia School of Business

Personal Link:

Linked In: https://www.linkedin.com/in/rawkatun-nur-5b80149b?utm_source
Facebook Link: https://www.facebook.com/profile.php?id=100063942930209&mibextid=opq0tG

Email: rawkatun.nur@southasiauni.ac.bd

Office Phone: 09614008008 Ext. 1016

Cell Phone: +88- 01754635601

  • Academic Qualification
  • Experience
  • Publication
  • Research
  • Training

MBA (Major in Marketing)
North South University, Dhaka, Bangladesh

BBA (Major in Marketing and International Business)
North South University, Dhaka, Bangladesh



Assistant Professor
Department of Business Administration
South Asia School of Business
& Head of Communication Department University of South Asia
From April 06, 2024 to present

Lecturer
Department of Business Administration
South Asia School of Business
& Head of Communication Department
University of South Asia
From January 01, 2018 to April 05, 2024



1. Title: Bangladeshi firms use ‘Country of Destination’ as secondary brand association to build brand equity Journal Name: University of South Asia Journal.

2. Effectiveness of Quizz In Interactive Teaching and Learning Journal Name: University of South Asia Journal.

3. Padlet: A Tool for Student Engagement and collaborative Writing- A Study in Bangladeshi Classroom Journal name: University of South Asia Journal.

4. Assessment of Dietary Pattern and Nutritional Status among the Santal Ethnic Community in Dinajpur District in Bangladesh Journal Name: Journal of Biochemistry Pharmacology and Public Health



Digital Marketing Strategies
Consumer Behavior
Consumer Psychology and Decission Making
Brand Management
Brand Equity and
Social Contemporary Issues in Bangladesh



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