Mohammad Abdullah Al Mamun

Employee ID: 0032401

Designation: Associate Professor and Dean

Department: Department of Business Administration

School: South Asia School of Business

Personal Link:

Email: dean.sob@southasiauni.ac.bd , mamun.ba@southasiauni.ac.bd

Office Phone: 09614008008 Ext. 1029

Cell Phone: +8801712534120

  • Academic Qualification
  • Experience
  • Publication
  • Research
  • Training

PhD in Human Resource Management (Viva passed)
School of Business and Economics (AACSB & EQUIS Accredited)
Universiti Putra Malaysia (UPM), Malaysia

MBA (Major in HRM & Marketing)
Result- First Class
Bangalore University, India.  [Indian Govt. (ICCR) Scholar]

BBA (Major in Management)
Result- GPA 3.53 (out of 4 scales)
Southern Adventist University, Tennessee, USA

PGD in Retail Management
Result- First Class,
Institute of Chartered Financial Analyst of India (ICFAI) University, India

Higher Secondary Certificate (HSC)-Science Group (Year: 1997)
Result- First Division (Marks- 74.2%)
Dhaka Residential Model College, Dhaka, Bangladesh

Secondary School Certificate (SSC)-Science Group (Year: 1995)
Result- First Division (Marks-86.2%)
Dhaka Residential Model College, Dhaka, Bangladesh



Associate Professor, Department of Business Administration and
Dean, South Asia School of Business,
University of South Asia, Dhaka, Bangladesh
From 17-02-2024 to present…

Assistant Professor, Department of Business Administration
Daffodil International University, Dhaka, Bangladesh
From 01-04-2019 to 31-12-2022

Assistant Professor, Southeast Business School
Southeast University, Dhaka, Bangladesh
From 12-07-2012 to 31-03-2019

Assistant Professor & Coordinator, BBA Program, Southeast Business School
Southeast University, Dhaka, Bangladesh
From 01-10-2013 to 28-02-2014 

Senior Lecturer, Southeast Business School
Southeast University, Dhaka, Bangladesh
From 23-01-2011 to 11-07-2012

Lecturer, Department of Business Administration
Sylhet International University, Sylhet, Bangladesh
From 08-10-2003 to 14-10-2010



Peer-Reviewed Journals:

(27). Hossan, D., Mansor, Z. D., Mamun, M. A. A., Saif, A. N. M., Jantan, A. H. (2022). Effects of leadership styles and motivational factors on worker engagement: An empirical study of readymade garments industry in Bangladesh. Global Business and Economics Review, 27(1), 96-115. (Scopus Indexed).

(26). Mamun, M.A.A. (2019). An Analysis of Employees Awareness on Green Human Resource Management Practices: Evidence from Bangladesh. Human Resource Management Research, 9(1), 14-21.

(25). Uddin, B., Mamun, M.A.A., Haque, A., Jewel, R.M. (2017). Factors Influencing Selection of Higher Learning Institutes: An Empirical Investigation in Bangladesh. Actual Problems of Economics, 10(196), pp.27-37 (Scopus Indexed).

(24). Hasan, M. A., Mamun, M. A. A., Uddin, M. B., & Islam, M. R. (2017). The Impact of using Electronic Devices after Work by Employees in Educational Sectors. The SIJ Transactions on Industrial, Financial & Business Management (IFBM), Vol. 5, No. 3, pp. 49-56.

(23). Uddin, M. B., Haque, A., Nahar, N., Maruf, T. I. & Mamun, M. A. A. (2017). Satisfaction of E-Banking Transaction towards International Buyers of Garment Products in Bangladesh: A Qualitative Study. The SIJ Transactions on Industrial, Financial & Business Management (IFBM), Vol. 5, No. 3, pp. 57-63.

(22). Nahar, N., Uddin, B., Mamun, M. A. A., & Akter, S. (2017). Influencing Factors of Employees Job Satisfaction: A Study on Private Commercial Banks in Bangladesh. International Journal of Recent Scientific Research, Vol. 8, Issue 1, pp. 15062-15069.

(21). Uddin, M. B., Haque, A., Rahman, M. M., Mamun, M. A. A. & Hossain, M. M. (2016). Electronic Banking Products and Services of Private Commercial Banks in Bangladesh: Present Status and Challenges. International Journal of Business and Management Review, UK, Vol.4, Issue 8, pp.44-55.

(20). Saif, A.N. M., Uddin, M. B., Haque, A. K. M. A., Rahman, M. M. & Mamun, M. A. A (2016). Factors Affecting Job Satisfaction of Female Employees of Private Commercial Banks in Bangladesh: An Empirical Investigation. Human Resource Management Research, USA, 6(3), 65-72.

(19). Hasan, M. K., Mamun, M. A. A. & Islam, M. R. (2015). Market Segmentation and Targeting Strategy for Promoting Cox’s Bazar Beach in Bangladesh as a Tourists’ Destination. British Journal of Marketing Studies, UK, Vol. 3, No.4, pp. 59-72.

(18). Mamun, M. A. A., Saif, A. N. M. & Hossain, S. A. K. M. (2014). Background of Students from Business School at Public and Private University: A Comparative Study. International Journal of Trends in Business Administration, Vol. 3, Issue 10, pp. 189-205.

(17). Rahman M. M. & Mamun, M. A. A. (2014). Assessment of Preference Decisive Factor of Private Commercial Banks in Bangladesh: An Empirical Analysis on Young Generation. International Journal of Scientific & Technology Research, Vol. 3, Issue 12. pp. 230-236.

(16). Mamun, M. A. A., Hasan, M. K. & Hossain, S. A. K. M. (2013). Image of Cox’s Bazaar Beach as a Tourist Destination: An Investigation. International Review of Business Research Papers, Australia, Volume 9, Number 5. pp. 122-138.

(15). Kamrujjaman, M., Mamun, M. A. A. & Akter, S. (2014). Human Resource Management Practices in Bangladesh: An Empirical Study on Employees’ Satisfaction at Private Commercial Banks. World Vision International Research Journal, Vol.8, No.1, pp. 132-141. www.bv-f.org

(14). Mamun, M. A. A., Raquib, M., Tania, T. C. & Rahman, S. M. K. (2014). Salt Industry of Bangladesh: A Study in the Cox’s Bazar. Bangla Vision International Research Journal, Volume-14, Number-1, pp. 7-17.

(13). Rahman, M. M. & Mamun, M. A. A. (2012). Socio-economic Profile of Executives: A Study on Small Industries in Pabna and Bogra Districts. Daffodil International University Journal of Business and Economics, Volume-6, No.1 & 2, pp. 1-15.
(12). Hasan, M. K. & Mamun, M. A. A. (2012). Tourism Industry: An Emerging Mover of the Economic Development of Bangladesh. Bangla Vision International Research Journal, Volume-

10, Number-1.

(11). Rahman, M. A., Ferdous, S. & Mamun, M. A. A. (2012). Importance of Contrastive Analysis at the Secondary Level in Bangladesh: An Empirical Study. Bangla Vision International Research Journal, Volume-7, Number-1, pp.58-64.

(10). Mamun, M. A. A. (2012). Strategic Human Resource Management Practices in World’s Poultry Science Association-Bangladesh Branch (WPSA-BB). World Vision International Research Journal, Volume-6, Number-1, pp. 98-113.

(9). Mamun, M. A. A. (2012). Enterprise Resource Planning Application in Bangladesh: Present and Future. Asian Journal of Business Studies (AJBS), Vol.2, Issue-1, pp.8-14.

(8). Mamun, M.A.A., Faisal, F. E. M., Rahman, S. M. K. & Abdullah, S. A. (2011). Small and Medium Enterprise Business in Bangladesh: Opportunities and Challenges. Asian Journal of Business Studies (AJBS), Volume-1, Issue-4. pp.15-21.

(7). Seraj, P. M. I. & Mamun, M. A. A. (2011). Speaking and Listening Practice in English Language Learning through Communicative Language Teaching at HSC level. International Journal of Social Development and Information System (IJSDIS), Vol-2, Issue-4, pp.7-12.

(6). Rahman, M. M., Mahmud, S, H. & Mamun, M. A. A. (2011). Use of Mother Tongue in ELT Classes: Attitudes of Bangladeshi University Teachers. Journal of Socioeconomic Research and Development (JSERD), Volume-8, Issue-2, pp.1034-1037.

(5). Mamun, M. A. A., Hasan, M. K. & Neela, N. M. (2010). Audiences’ Attitude and Opinion towards Social Advertisement: An analysis on Contraceptive Product Advertisements. Journal of Socioeconomic Research and Development (JSERD), Vol.7, Issue- 4, pp. 908-915.

(4). Chowdhury, E.K. & Mamun, M.A.A. (2010). Application of Balanced Scorecard in Banks: Bangladesh Perspective. Bangla Vision International Research Journal, Volume3, Number-1.

(3). Hasan, M. K., Mamun, M. A. A., & Neela, N. M. (2010). Job Satisfaction of Tea Laborers in Bangladesh: A Case Study. Southeast University Journal of Business Studies, Volume-V1, No-2.

(2). Rahman, M. A., Mamun, M. A. A. & Choudhury, S. A. (2009). Food Security in Bangladesh: A Macro-economic Review and Analysis. Journal of Socioeconomic Research and Development (JSERD), Volume- 6, Issue- 4, pp. 651-657.

Conference Paper:
(1). Mamun, M. A. A., Ann, H. J., Hossain, M. A., Nishad, J. T. (2019). A Comparative Study on Green Human Resource Management Practices at Leading Telecom Companies in Bangladesh. Graduate Research in Education Seminar, Faculty of Educational Studies, Universiti Putra Malaysia (UPM), Malaysia.

(28). Uddin, B., Haque, A., Maulan, S., Mitro, H., Mamun, M. A. A. (2024). The effect of E-service quality and perceived risk on customer loyalty among Bangladeshi online banking consumers. Pacific Business Review International, 17(5) (Web of Science-ESCI).



-Green HRM
-Human Resource Information System (HRIS)
-Strategic HRM
-Industrial Relations
-Training & Development
-Recruitment & Selection
-Advertising
-Retail Management
-Application of ERP and
-Sustainability 



Training, Seminars & Workshops conducted as the Resource Person:

(40). Workshop on “Structural Equation Modeling (SEM) using SmartPLS 4.0” organized by Franklin International Business School, Nigeria on August 08,  2024.

(39). International Seminar on “Structural Equation Modeling (SEM) using SmartPLS 4.0” organized by Centre for Academic Learning Writing & Support Services (CALWASS),       Pakistan on March 03, 2024

(38). Workshop on “How to Develop PhD Research Framework” organized by   Bangladesh Malaysia Study Center, Dhaka on February 16, 2024.

(37). Workshop on “Structural Equation Modeling (SEM) using SmartPLS 4.0” organized by NBICT Lab, Dinajpur on January 20-27, 2024.
(36). Workshop on “Structural Equation Modeling (SEM) using SmartPLS 4.0” organized by Prime University, Dhaka on January 16-17, 2024.
(35). Workshop on “Structural Equation Modeling (SEM) using SmartPLS 4.0” organized by Franklin International Business School, Nigeria on November 21, 2023.
(34). Workshop on “Preparing for Current Job Market” organized by Department of Business Administration & IQAC, City University, Dhaka on November 18, 2023.

(33). Workshop on “Structural Equation Modeling (SEM) using SmartPLS 4.0” organized by School of Business, Ahsanullah University of Science and Technology (AUST), Dhaka on October 08 & 09, 2023.
(32). Workshop on “Structural Equation Modeling (SEM) using SmartPLS 4.0” organized by IQAC & Department of Business Administration, Sonargaon University, Dhaka on September 10, 2023.
(31). Workshop on “Structural Equation Modeling (SEM) using SmartPLS 4.0” organized by BBA Program Office, University of Liberal Arts Bangladesh on August 24, 2023.
(30). Workshop on “Introduction to Structural Equation Modeling (SEM) using SmartPLS 4.0” organized by Be Researcher BD (BRBD) on July 28, 2023.
(29). Workshop on “Structural Equation Modeling (SEM) using SmartPLS 4.0” organized by Thriving Skills, Dhaka on June 16, 2023.
(28). Workshop on “Structural Equation Modeling (SEM) using SmartPLS 4.0” organized by Harmony Global Resource, Malaysia on May 27, 2023.
(27). Workshop on “The Art of CV/Resume Writing” organized by Bangladesh Society for Private University Academics (BSPUA) on April 28, 2023.
(26). Seminar on “Structural Equation Modeling (SEM) using SmartPLS 4.0” organized by Faculty of Business Administration Research Cell, American International University-Bangladesh (AIUB) on April 18, 2023.
(25). Workshop on “Structural Equation Modeling (SEM) using SmartPLS 4.0” organized by School of Business and Economics, Universiti Putra Malaysia on April 17, 2023.

(24). Seminar on “Career Meet Up” jointly organized by School of Engineers & Northern University Bangladesh, Dhaka on October 14, 2022.
(23). Workshop on “Transformation of General HR Practices into Green HR Practices” jointly organized by Succero Executive Resources Ltd. and Department of Business Administration, University of Asia Pacific, Dhaka on September 02, 2022.
(22). Workshop on “Transformation of General HR Practices into Green HR Practices” jointly organized by RMG HR Professional Society and College of Business Administration, International University of Business Agriculture & Technology (IUBAT), Dhaka on August 26, 2022.
(21). Workshop on “Transformation of General HR Practices into Green HR Practices” jointly organized by MSCT-Management System Consultancy & Training and Department of Business Administration, German University Bangladesh, Gazipur on August 12, 2022.
(20). Workshop on “The Art of CV Writing and Preparation for Current Job Market” organized by Faculty of Business Administration, Feni University, Feni on July 30, 2022.
(19). Workshop on “Transformation of General HR Practices into Green HR Practices” jointly organized by Bangladesh Society for Apparel HR Professionals & Shanto-Mariam University of Creative Technology on July 01, 2022.
(18). Workshop on “Transformation of General HR Practices into Green HR Practices” organized by Chattogram Compliance Society on June 24, 2022 at Bangladesh-Korea Technical Training Center, Chattogram.
(17). Workshop on “Transformation of General HR Practices into Green HR Practices” jointly organized by MSCT-Management System Consultancy & Training and Department of Business Administration, BGMEA University of Fashion & Technology, Dhaka on June 03, 2022.
(16). Workshop on “Preparation for Current Job Market” organized by Bangladesh Society for Private University Academics on May 14, 2022 in Dhaka.
(15). Workshop on “Career Development” organized by Department of Business administration, BGMEA University of Fashion & Technology, Dhaka on November 30, 2021.
(14). Seminar on “Preparing for Current Job Market & Digital Marketing” jointly organized by ProfileMark, Malaysia and Future Leaders on March 08, 2020 in Kuala Lumpur.
(13). Workshop on “CV Writing and Job Interview” organized by World School of Business, World University of Bangladesh on February 04, 2020.
(12). Workshop on “Preparing for Current Job Market & The Art of CV/Resume Writing” organized by University of Global Village, Barishal on February 01, 2020.
(11). Workshop on “How to Develop PhD Research Framework?” organized by Succero Executive Resources Ltd. on August, 2019 in Dhaka. 
(10). Workshop on “CV Writing and Interview Tips & Techniques” organized by BGC Trust University Bangladesh, Chattogram on July 31, 2019.
(9). Workshop on Soft Skills Development Program on Career Skills organized by S@fur’s (Middle Badda) Branch on 18 November 2018 in Dhaka.
(8). Seminar on Career Meet Up organized by School of Engineers on 08 September 2018 in Dhaka.
(7). Workshop on Shaping Your Personality for Professional Development organized by SKILL SETS bd on 11 August 2018 in Dhaka.
(6). Seminar on Professional Grooming and Presentation Skills organized by SKILL SETS bd on 07 July 2018 in Dhaka.
(5). Skill Development & Career Workshop jointly organized by Campaign Bangladesh & Axis Medical School on 01 June 2018 in Dhaka.
(4). Career Talk on Employability Skills and Interview Tips organized by SKILL SETS bd on 11 May 2018 in Dhaka.
(3). 3rd RHTi International Business Genius Bangladesh 2018 jointly organized by Federation of Hospitality, Tourism & Event Management and Ideal Commerce college in Dhaka
(2). Training on CV Writing, Employability Skills and Interview Tips organized by Career & Professional Development Services, Southeast University on 23 December 2017 in Dhaka.
(1). Workshop on Thesis/Internship Report Writing organized by Faculty of Business, Sonargaon University, Dhaka in 2017.